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I'm Joe - a Hardware UX/UI Designer for Milwaukee Tool 👨🏼‍💻🧰

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Here's what I've been up to recently 👇

I programmed this section to automatically aggregate sections of my website, my activity on X, and my Github, then sort them based on date. The most recent card is at the top left and they descend chronologically left to right, top to bottom.

Latest on X

I designed an experience for the American Diabetes Association

3/28/2025, 3:03:04 PM

I read Team of Rivals and took notes 📖

Book Notes

Team of Rivals: The Political Genius of Abraham Lincoln

April 24, 2025

4/24/2025, 5:07:46 PM

Added more images to my 2023 inspiration board 💯

4/21/2024, 2:39:52 PM

Read this

I’m a Hardware UX/UI Designer living outside of Milwaukee, currently working at Milwaukee Tool.

In 2013 while I was going to school I founded University Exchange. It was an exclusive classified ads site strictly for UWM students. Only students with a @uwm.edu email address were allowed to access the site, which made for a safer and more secure experience. Starting from the ground up I designed and developed the website, branding materials, infographics, promotion materials, and much more.

After a great run, in 2015 I graduated from The University of Wisconsin-Milwaukee and ceased work on University Exchange to start as a Designer at DRK Creative and as a Web Developer at Doubleberry Interactive (Luckily they worked in the same building). We focused on designing and developing websites, mobile apps, and tradeshow materials amongst much more. While working at DRK, I learned how to develop mobile apps. That led to a Pokedex app, then a disc golf scorecard app in my spare time.

In the latter half of 2019, DRK merged with Gorilla Mill to become an in-house agency devoted to improving the Gorilla Mill brand. I decided it was time for a change too, and got a job as a Front-End Web Developer Intern at Crescendo Collective. I worked my way up (And parallel?) to become a Full-Time UX Designer and after that the Lead Designer at Crescendo.

In 2022, after 2 years at Crescendo, I was ready for a new challenge and began work at Milwaukee Tool as Hardware UI/UX Designer, which is where I currently reside. When moving to Milwaukee Tool, my work has shifted from purely digital to a mix of on-tool physical UI design that includes icon design, button & LED placement and sequences, as well as digital UI design in which I get to design functioning prototypes (using Adobe XD & Figma) for future projects, and designing on-screen User Interfaces from start to finish.

To contact me use the form in the footer. You can follow me on X to see what other projects I’m working on when I’m not in the office.

Want to see what I create?

View my work